Abhyudaya is an experience centre honouring the three pioneering visionaries of the Peerless Group & their journey. Seamlessly blending technology with tradition, the project offers visitors an immersive narrative of Peerless’ legacy—its entrepreneurial journey, social contributions, and spiritual core. Anchored by a holographic AI installation of Shri S.K. Roy, the founder, the space stands as a living, interactive tribute.
The Peerless Group envisioned
Abhyudaya as a space that not only pays homage to its founders but also communicates the Group’s values and evolution over time. The brief called for:
• A respectful and engaging tribute to the three founders
• Integration of CSR initiatives, social impact, and historical milestones
• A spiritual yet contemporary ambiance
• Use of emerging technologies to emotionally connect with audiences
• A balance of formality, innovation, and human connection
Balancing Legacy with Innovation
Integrating cutting-edge tech like AI-powered holography within a memorial space without losing the emotional gravity or reverence.
Narrative Clarity
Conveying decades of history, values, and social impact in a format that
is engaging, not overwhelming.
Spatial Sensitivity
Designing a layout that evokes calm, reflection, and inspiration while
managing visitor flow intuitively.
Technological Precision
Coordinating hardware and content for seamless execution of
the holographic experience within architectural constraints.
Abhyudaya was envisioned as a living memorial that blends legacy with innovation. We used Battala woodcut prints for visual storytelling, Shola craft for intricate detailing, and Shantiniketan-style Alpona to root the space in Bengal’s artistic tradition. The walls were painted in Peerless’ signature red, echoing the brand’s heritage. At the heart of the space, a cutting-edge AI-powered holographic installation of Shri S.K. Roy brings his vision to life-creating a deeply immersive, culturally anchored experience that bridges the past with the future.
.webp)
